Case Studies

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How Far Can COVID Spread From the Airport?

How far do people travel in the month following their flight into the Greater DC Metropolitan Area?

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COVID & Retail: Quantifying What Makes Our Local Economies Vibrant

How can we quantify the often intangible value of small businesses past typical metrics like annual revenue or number of employees?

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What Does a Quantified Version of Consumer Experience at an NBA Game Look Like?

It all comes down to the perceptions of consumers. Do they actually feel safe? Will they make the decision to come out?

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COVID-19 Community Risk Factors & the Politicization of the Virus

Retail mobility has a higher propensity than any other form of mobility to contribute to the growth rate of COVID-19.

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How the Georgetown Waterfront Powers a Consumer Ecosystem

What makes the Georgetown Waterfront and its businesses such familiar, comfortable choices for so many people?

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Pre Covid-19 Lessons From Nike and Under Armour

To move forward, retailers must embrace the unique competitive advantages of traditional retail adapted to new health and regulatory challenges in the Covid-19 era.

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Island Tourism & the Potential of COVID Spread

Understand the potential spread of COVID-19 throughout islands via the tourists who tend to venture from their hotels, hostels or resorts.

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Tapping Into Consumer Perceptions of Chicago to Help Tourism Recover Post-COVID-19

What narratives should Chicago tourism organizations base their marketing around? How can the city capture the maximum number of visitors post-COVID-19?

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The Nuance of Consumer Preferences: Why Waitrose's #1 Ranking Is More Complicated

Why did Waitrose perform so well, and what do consumers really think about Asda?

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Basil Labs

Not everything that can be counted counts and not everything that counts can be counted.

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