Our flagship technology, the Basil Consumer Experience Engine, transforms raw, unstructured text data posted online by your consumers and residents into concise, geolocated insights. Fundamentally, the BasilCX Engine saves you time in trying to understand your consumers so you can make confident decisions on your next marketing campaign or optimize your locations.
Concise dashboards quantifying how consumers felt about your locations last quarter.
Local and global maps of where your consumers go and shop.
Analyze where else your consumers shop and what they value about those locations.
Unlike so many social media analytics companies, our insights are geolocated store by store. Immediately understand which locations need staff, wifi, accessibility, managerial or other improvements.
On average, for every 1K customers reviewing your location, we're able to generate ~70K other locations they've also visited, meaning you have access to critical information for location placement and targeting ads.
Understand how consumers react to your competitors and make the improvements you need to outpace them. Identify whether price, quality, staff or another variable has the highest ROI on improving CX in your industry.
For place managers, marketers and real estate managers, the BasilCX Engine does the hard work of identifying what consumers value and where they go, meaning decision makers know the next five steps in optimizing their location, crafting their next marketing campaign or placing their next location.
BasilCX answers key questions regarding in store consumer experience performance — what do my customers value? Where do they shop when they are not at my location? Where should we place our next location?
BasilCX not only tells you what people value about your own location, but also creates a complete picture of the consumer journey — where consumers visit before and after your location and what other venues they go to when they're near home.
Cluster travelers into consumer segments and identify where they go within your city and what makes them come back again and again or map out their entire journeys from day one of their trips till the taxi ride back to the airport.
Identify the kinds of retail and amenities in similar neighborhoods as well as general trends like parking or public transportation, meaning you already know what works and what doesn't before starting your next project.