Catalyst

How Consumer Sentiment & Movement Informs REIT Strategy

ANTICIPATE THE FUTURE OF EXPERIENTIAL RETAIL

Comparative Analyses

Compare REITs like Simon Property Group, Cedar Realty Trust, and Macerich across a set of traditional and consumer-based metrics to benchmark the strengths and weaknesses in each of their portfolios.

Consumer Sentiment

Quantify consumer sentiment against financial analyses to reveal insights that traditional metrics were unable to capture.

Post-Covid Strategy

Quantify consumer sentiment against financial analyses to reveal insights that traditional metrics were unable to capture.

True, quantified footfall metrics.

Using Catalyst, our pedestrian, automobile, dog, bike (and more) counting devices, analyze footfall changes minute by minute or after a key event occurred that drew a crowd. Track what parts of a mall are most frequented, where dwell time is longest, or even what parking spaces are always occupied and which are empty.

Connecting Finance to Feeling

Using BasilCX, we can glean information from consumer sentiment to support resource allocation strategy. For example, in the case of Simon Property Group, compared to spending on apparel and entertainment, average household spending by Census block on restaurants was higher. This financial trend also has a strong, linear correlation with consumer sentiment regarding malls' restaurant experience. Additional investment in restaurants and other food-related tenants/services could help malls with lackluster offerings shore up their defenses.

Unfiltered customer feedback in 100+ languages.

Surveys miss the mark with non-English speaking audiences. With Ella, our multi-lingual voice note survey platform, quickly set up weblinks and QR codes to deploy across a mall, thus accessing feedback from customers regardless of language barriers.

Getting both sides of the story.

Analysis based solely on traditional financial metrics would show that apparel stores around Cedar properties generate less revenue. Yet, after running a consumer sentiment analysis on apparel-related metrics across many locations, our data revealed that Cedar’s apparel stores drastically outperform their competitors in regarding to consumer sentiment.

See our data and solutions for yourself.

Step into a world of:

  • Quantified consumer perceptions
  • Real-time consumer movement
  • Open-ended feedback