Purpose: Recapture and expand lost in store audiences at retail and tourist locations due to the Coronavirus through a continuous process of quantifying consumer beliefs and behavior to optimize marketing and place management efforts.
1) AreaProbe Catalyst cameras to quantify foot traffic;
2) Basil Labs Ella voice note surveys to capture and categorize open response feedback from residents and visitors;
3) BasilCX Engine which quantifies consumer perception and journey.
Via the Area Probe and Basil Labs platform, live monitor foot traffic and other street and retail conditions, browse new survey submissions through Ella voice note surveys sent out via email and QR codes, and analyze consumer experience through BasilCX' interactive dashboards.
Through foot traffic, survey and consumer experience data, clients can plan their marketing campaigns, events, and placemaking initiatives to attract visitors after COVID-19.
Together, we evaluate the impact of COVID-19 on your business/retail district.
Set KPIs to track through 2020 via our technologies.
Weeks 1 & 2
We quantify visitor narratives about your area using millions of public comments, delivering interative, quarterly reports to inform your marketing strategy.
Week 4, updates delivered quarterly.
We install sensors along key corridors so you can evaluate pedestrian movement in open space, vehicle traffic, impact on local events and sports, and more.
Week 4, realtime platform.
Through our insights, develop strategies to foster sales and unique visitor experiences aimed at recapturing lost in store consumers and visitors.
Iterative & collaborative process to refine our analytics to match your evolving 2020 strategy.
The Coronavirus has decimated retail across the globe and many countries and local governments have proposed or enacted stimulus packages to assist retailers and SMEs. This is one side of the coin.
While businesses can and should be supported, financial packages do not address the unique set problems COVID-19 presents: a lingering distrust of public or crowded spaces and public transit, shifted attitudes and habits geared toward online shopping, and cautiousness in general spending.
The COVID-19 Retail Audience Recapture Initiative tackles these intangible changes head on through an innovative, data-driven solution which comprehensively evaluates the consumer journey.
Live tracking of footfall along key corridors of your study area or city. Monitor changes as the COVID-19 situation continues and track the impact of events this summer and fall.
Send out voice input surveys via QR code or web links. Using AI, we process open responses into clear dashboards.
Plan your next marketing campaign using BasilCX' findings. We quantify consumer perceptions (e.g. parking, staff) at every retail and public location in your area.
Using central locations in the study area, we are able to identify thousands of other locations your visitors also go to, the cities they come from, and what they value at those locations.